Sunday, 26 January 2014

Alice McCall

Alice McCall is a very new brand which launched at Australian fashion week in 2004. The Brand presented a very young, fun, fresh and girlish fashion attitude. All of their collections are perfect for cocktail party and vacation look. Alice McCall using unique detailing and charming folk-like craftsmanship to  create charismatic, modern keepsake collections. The brand has rapidly become a coveted name combining elements of tender girlish charm and bohemian flare all mixed up with a bit of rock and roll since launched in 2004. Alice McCall attract worldwide attention and presented its AW06 showcase at London Fashion week and applauded by Vogue UK.
Alice McCall Online Boutique:

Saturday, 25 January 2014

First Stop - Sass & Bide

Sass & Bide is one of Australia's largest fashion exports and the iconic fashion flag for Australian fashion.

sass & bide is dedicated to the strong, the obscure & the beautiful. The brand is the namesake label of Sarah- Jane Clarke (sass) & Heidi Middleton (bide). 

The sense of free-spirited confidence & contradiction that defines their personal sense of style, provided the inspiration for the initial denim collection and the incredibly successful ‘east village hipster’ jean in 1999. Within two years the collection expanded into seasonal ready to wear, evolving from an underground phenomena in Australia to the runways of New York & London fashion week which gained the pair international recognition.

Sass & Bide attracts the attention of the fashion world by demonstrated their own unique view of modern fashion and became a fashion flag in Australia and later the world. Many celebrities love Sass and Bide & became the brand's loyal customers including Delta Goodrem, Kim Kardashian, Cheryl Cole and Keira Knightly. the brand design for various consumer segments, they have affordable casual clothes such as denim and tees as well as high-end couture. 

Sass & Bide Online Boutique: